SIM-LAB B.V. & GRID ENGINEERING Join Forces

SIM-LAB B.V. & GRID ENGINEERING Join Forces

Tholen, The Netherlands / Kingston, Ontario, Canada

9 September 2021

SIM-LAB B.V. manufacturer of innovative sim racing hardware and GRID ENGINEERING specialized in high-end sim racing steering wheels and accessories today reached a definitive agreement by joining forces and together will be leading into the future as GRID BY SIM-LAB Ltd.

The merger with GRID ENGINEERING, based in Canada, will further accelerate SIM-LAB B.V.’s position in the sim racing industry by taking advantage of their recent advancements in the market.

GRID BY SIM-LAB Ltd. based in Canada will continue developing new products together with SIM-LAB B.V. ongoing efforts. Their current product line-up will be continued under the SIM-LAB flag but still carrying the GRID brand. Distribution of GRID’s products will take place over SIM-LAB’s distribution channels and will be met with the same high standards regarding support and overall quality.

Brandon Cawker, PARTNER, GRID ENGINEERING- “We are thrilled about these next steps for GRID, given that both GRID and SIM-LAB hold the same business philosophies with respect to both quality of products and excellence in industry leading customer service. This merger will further enable both GRID and SIM-LAB customers to have access to a wider range of products under one brand. With this amalgamation moving forward, we will be focusing our attention on increasing our new product development, production capabilities and streamlining the newly formed corporation to better serve our customers.”

Richard Schouteren, CEO SIM-LAB B.V. - “This merger will give us a head start in our efforts to expand quicker into a broader range of sim racing products. GRID ENGINEERING proven track record in the sim industry will be a huge benefit for SIM-LAB as they continue to develop new products. At the same time, I see a great future for the GRID by SIM-LAB brand, and we are excited to be a part of this. Keep an eye on our usual channels for more exciting announcements!” 

SIM-LAB B.V. is a leading manufacturer of high-quality sim racing related hardware. We are a proud partner of Mercedes-AMG Petronas Esports and Tean Redline. Our drive is to enhance virtual racing experiences with uncompromising solutions that push the boundaries of e-sports. With in-house engineering and production facilities we combine Dutch Design with high-end craftsmanship.  

Sim-Lab started in 2015 when founder Richard Schouteren simply wasn’t able to find the ultimate sim-racing cockpit without spending a fortune. He set out to develop a cockpit that was extremely rigid and fully adjustable at the same time. Today Sim-Labs P1-X sim racing cockpit is the industry benchmark. Sim-Lab delivers cockpits and accessories to the most demanding customers worldwide.

GRID ENGINEERING is a Canadian top tier sim-racing electronics manufacturer specializing in steering wheels, dashes, displays and more. The team at GE has a wealth of knowledge and experience in fabrication, design, real motorsport racing, electrical and mechanical engineering. We strive to continuously push the boundaries and think outside the box while creating new products and features that have never been seen or used before.

GRID ENGINEERING was officially launched in 2020. With Brandon's real racing background and a desire to build his own personal sim products combined with Nick's 6+ years of experience building over 500+ wheels, button boxes and accessories. The two long time friends merged together to form GE with 2 goals in mind: Industry leading customer service and continuously developing high-end products while using some of the best components available and keeping prices within reach to the average customer.

Richard Schouteren

SIM-LAB

The Netherlands